Background story:
After a couple years of freelancing, I started a recruitment process for a digital agency. Long story short: I didn’t got the job. Whatsoever, that 'two-week' trial gave me the opportunity to work a couple projects and taught me a lot about account management, social media and video production. Even though I was a little disappointed, with that knowledge gained, my husband encouraged (and supported me) to fund our own design-studio.
The brand it self gave me opportunity to explore design in different ways, teaching, creating, applying new techniques, I was free to design the way I wanted so that helped me a lot work on my creative direction skills.
The brand it self gave me opportunity to explore design in different ways, teaching, creating, applying new techniques, I was free to design the way I wanted so that helped me a lot work on my creative direction skills.
Concept:
A Boutique Branding Studio working particularly with startups and entrepreneurs.
You can check some of the projects here.
Business Cards
Tshirt Design
Tshirt Design
Creative assets for events and talks:
Branding & Type Talk
Free Consultancy for Entrepreneurs
Design Talks:
Branding and Type | Event
Branding para Startups | Event
Specs:
Conceptualization by:
Fer Sagastume & Emir Escutia
Conceptualization by:
Fer Sagastume & Emir Escutia
Assets developed:
Brand development and strategy (concept, naming, visual identity, icons, graphics, social media content), Pitch Presentation, Website, Medium Blog, Merchandising (stickers, t-shirts)
Methodologies:
Lean Startup, Lean UX, UX/UI, Design Thinking.
Brand development and strategy (concept, naming, visual identity, icons, graphics, social media content), Pitch Presentation, Website, Medium Blog, Merchandising (stickers, t-shirts)
Methodologies:
Lean Startup, Lean UX, UX/UI, Design Thinking.
Tools:
Design: Paper and pencil, Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Premiere Pro)
Website: Wordpress.
Presentations: Keynote.
Design: Paper and pencil, Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Premiere Pro)
Website: Wordpress.
Presentations: Keynote.
