![](https://cdn.myportfolio.com/f4523f4c-85fd-4963-afaa-2f6a9b2b0d13/93c22f99-a0da-465e-aca7-28c73d946180_rw_1920.png?h=b37b5312797d189e039a13d6caf50ebd)
Background story:
After a couple years of freelancing, I started a recruitment process for a digital agency. Long story short: I didn’t got the job. Whatsoever, that 'two-week' trial gave me the opportunity to work a couple projects and taught me a lot about account management, social media and video production. Even though I was a little disappointed, with that knowledge gained, my husband encouraged (and supported me) to fund our own design-studio.
The brand it self gave me opportunity to explore design in different ways, teaching, creating, applying new techniques, I was free to design the way I wanted so that helped me a lot work on my creative direction skills.
The brand it self gave me opportunity to explore design in different ways, teaching, creating, applying new techniques, I was free to design the way I wanted so that helped me a lot work on my creative direction skills.
Concept:
A Boutique Branding Studio working particularly with startups and entrepreneurs.
You can check some of the projects here.
![](https://cdn.myportfolio.com/f4523f4c-85fd-4963-afaa-2f6a9b2b0d13/95daea52-6a78-4b7a-b30b-d395fc2508a5_rw_1200.png?h=f38d5f1d50d2216e72859a749a04e9d4)
![Business Cards](https://cdn.myportfolio.com/f4523f4c-85fd-4963-afaa-2f6a9b2b0d13/be6c9d26-0170-41fa-8b9c-c8183187e8dc_rw_1200.png?h=1b9d63f5285b02b2f292cce8fec266cf)
Business Cards
![Tshirt Design](https://cdn.myportfolio.com/f4523f4c-85fd-4963-afaa-2f6a9b2b0d13/fe6c3c69-b931-413a-832e-9576738fd478_rw_1920.png?h=c94f9686655c4491b40c058d8a1e6d50)
Tshirt Design
![Tshirt Design](https://cdn.myportfolio.com/f4523f4c-85fd-4963-afaa-2f6a9b2b0d13/8cf8a97a-32cc-4ef4-91c9-10dc4e15fc2d_rw_1920.png?h=f50d7fe20c884a23789a6094be542b28)
Tshirt Design
Creative assets for events and talks:
![Branding & Type Talk](https://cdn.myportfolio.com/f4523f4c-85fd-4963-afaa-2f6a9b2b0d13/593ce3eb-0258-4c59-8bfe-ba1149979d63_rw_1200.png?h=4a770d5b89d280b97c3342dbe72c2fa1)
Branding & Type Talk
![Free Consultancy for Entrepreneurs](https://cdn.myportfolio.com/f4523f4c-85fd-4963-afaa-2f6a9b2b0d13/ee8ca759-87db-4bcd-952a-867cd6a3ed13_rw_1920.png?h=7ea162ead10c2e6f8761d45ea87444b0)
Free Consultancy for Entrepreneurs
![](https://cdn.myportfolio.com/f4523f4c-85fd-4963-afaa-2f6a9b2b0d13/db1391d5-0b80-468f-a22c-b5dab5e9fec2_rw_1920.png?h=d58a82998fc12fd25b3cc00539a0553a)
Design Talks:
![Branding and Type | Event](https://cdn.myportfolio.com/f4523f4c-85fd-4963-afaa-2f6a9b2b0d13/26960e0a-8d21-4dee-972f-e7aff81ad05d_rw_1920.png?h=b33b24872ca114b68395372f467d56fe)
Branding and Type | Event
![Branding para Startups | Event](https://cdn.myportfolio.com/f4523f4c-85fd-4963-afaa-2f6a9b2b0d13/7bcf0f17-20ac-46ac-862a-5e0a26631233_rw_1200.png?h=9500f7c0e4bd483d486af70fd064c915)
Branding para Startups | Event
Specs:
Conceptualization by:
Fer Sagastume & Emir Escutia
Conceptualization by:
Fer Sagastume & Emir Escutia
Assets developed:
Brand development and strategy (concept, naming, visual identity, icons, graphics, social media content), Pitch Presentation, Website, Medium Blog, Merchandising (stickers, t-shirts)
Methodologies:
Lean Startup, Lean UX, UX/UI, Design Thinking.
Brand development and strategy (concept, naming, visual identity, icons, graphics, social media content), Pitch Presentation, Website, Medium Blog, Merchandising (stickers, t-shirts)
Methodologies:
Lean Startup, Lean UX, UX/UI, Design Thinking.
Tools:
Design: Paper and pencil, Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Premiere Pro)
Website: Wordpress.
Presentations: Keynote.
Design: Paper and pencil, Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Premiere Pro)
Website: Wordpress.
Presentations: Keynote.